Armstrong - Modular Retail System

Client: Armstrong World Industries

Tools: 3d Studio Max, Solidworks Pro Adobe Photoshop

Description: In 2012 I began developing a modular retail system for Armstrong World Industries. Because the client was not sure how to proceed, I began with large rendering illustration boards in what I call “greyscale” rendering. This helps to engage the client, while keeping the project grounded in reality.

From there, I developed a family of modules to carry the different lines of Armstrong products. These modules seamlessly integrate product offerings and help keep branding consistent.

This program launched with over $6 million in sales and will be updated continually.